Continued from the first part of the series: Writing a Resume in case of Career Switch (Part 1)

Case 2: Same industry/company, different vertical/functional area, like a Content Writer for a Resume Writing Company to a Business Development Executive in a Resume Writing Company

This transition is a little tricky, but again, a little effort and persistence on your part will reap you rich rewards later on.

In this scenario, I assume myself as a Content Writer for a Resume Writing Company at present, wishing to apply for a Business Development role in another company that also happens to be into the business of writing resumes. While being fully aware of the fact that the role I aspire is completely different from what I am doing at present, I believe that I can perform well at the job, if given a chance.

So, how do I reflect that on my resume? I figure out that if I can somehow show the recruiter that through my experience in dealing with content, I have gained a fairly strong understanding of the product itself and can easily sell it to the client, then they might consider calling me for an interview. I need to strongly pitch in the fact that my content writing role involved extensive client interactions, either convincing them or explaining them about a certain approach that I took with their documents. Not to forget that I have brought in referrals due to my work, and am also definitely mentioning the fact that on few occasions, I might also have taken client inquiries and then converted them into clients for the organization.

Through researching some relevant job descriptions, I can easily portray how I can be an asset to the BD team by virtue of my skills in understanding the product which is being sold. I effectively highlight my “product understanding”, and downplay my writing skills, which in turn, prompts the recruiter to call me up for a one-on-one discussion, because they consider me as a potential fit for the role. Mission accomplished.

Case 3: Different industry/company, different vertical/functional area, such as a Content Writer in an Internet Publishing Company to a Business Development Executive in a Real Estate Firm

I have to admit, I find working on this kind of transition literally mind boggling. I find these difficult than the rest because the projection of the client’s suitability for a completely new role involves an in-depth analysis and understanding of both the present as well as the new situations, and calls for careful establishment of common ground amidst the transition.

So, I happen to be a Content Writer in an Internet Publishing Company. I now want to shift to a business development role. I do find one, but it is in a Real Estate Firm. There is absolutely nothing in common; no job responsibilities, not even the functional area, or even for that matter, the new company’s business area. How do I get the hiring manager to even consider me for the role? Though tricky and difficult, this is possible.

The first step, as evident by now, is to conduct research. I need to compare my accolades, achievements and responsibilities in an entirely different way. I need to figure out what in my experience, education, achievements or skills could be of use/importance in the new career path that I am taking a step into. I will have to portray myself in a completely new light; re-brand myself such that the recruiter can consider me for the role without a moment’s hesitation.

This can be achieved in a variety of methods. The very first, keeping the resume objective clearly aligned towards the new role I am pursuing. Then, I can either adopt a functional resume format or a combination of functional and chronological format. A functional format will help me in highlighting my relevant skills (such as communication, client need understanding, pitching writing ideas/topics to seniors, etc.) more prominently, and it will also be helpful, in case I turn out to be an extensive “job-hopper”. On the other hand, a combination (functional and chronological) resume is great for me if I have a steady career with less job changes, as it can more accurately reveal my skills with the addition of a “Profile Summary” section, which is a clear portrayal of the relevant qualifications required for my new job.

Next, I will ensure my resume has keywords and terms that are required to catch the eye of my target recruiter. I will also ensure that my resume is crisp and succinct in its approach, with no unnecessary information. To reflect the fact that I am suitable to be considered for the role, I will try my best to quantify as many achievements that I can. Lastly, I will mention my non-work related activities, which I feel might assist me in convincing the recruiter to call me up for an interview.


When job searching, nothing is difficult. You just need to take the right approach and in due time, with a little patience you will receive what you aspire for. Transitioning from an old job to a new one might seem difficult at first, but it is achievable, if you take the first step right. As always, your resume can be your interview gainer, or can be a deal breaker. Therefore, take the right approach, and be confident; you will surely achieve your dreams. Best of luck!

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