VP-Marketing - Resume Example & Template

Resume of VP-Marketing in Text Format

PRIYANSHU BHATNAGAR

Phone Number: 9953776253 I Email: info@getsetresume.com I LinkedIn: linkedin.com/company/getsetresumes 

VICE PRESIDENT-MARKETING -leveraging 11+ years of experience

A visionary Vice President of Marketing with an extensive track record of driving brand growth, customer engagement, and revenue generation. Adept at leading cross-functional teams, fostering innovation, and leveraging data-driven insights to shape impactful campaigns and initiatives. 

PROFILE SUMMARY 

• An exceptional marketing leader, with dedicated expertise in crafting and executing comprehensive marketing strategies that align with business objectives, deliver measurable results, and elevate market presence.
• Track record of effectively leading diverse teams to deliver exceptional results, fostering collaboration, and inspiring professional growth.
• Known for conceptualising and executing integrated marketing campaigns that resonate with target audiences and drive engagement.
• An eloquent communicator and collaborator, adept at aligning marketing efforts with sales, product, and other departments.
• Years of experience in driving organizational change, introducing new processes, and managing transitions for successful outcomes.

CORE COMPETENCIES

• GTM Strategy
• Marketing Dept. Leadership
• Campaign Analytics 
• Omni Channel Marketing
• Market & Competitive Research
• Budgeting & Negotiations 
• CRM and Marketing Automation
• KPI Benchmarking
• Communication Skills

PROFESSIONAL EXPERIENCE 

Phoenix Industries, Navi Mumbai | Jan 2020 - Present 

Vice President-Marketing

• Developing and executing comprehensive marketing strategies aligned with the company's goals, vision, and market trends.
• Collaborating with C-suite executives to contribute marketing insights and perspectives to the overall business strategy.
• Leading and inspiring a high-performing marketing team, fostering a culture of innovation, creativity, and collaboration.
• Providing guidance, mentorship, and professional development opportunities to team members.
• Defining and upholding the brand identity, ensuring consistent messaging, visual aesthetics, and brand voice across all channels.
• Overseeing brand positioning, differentiation, and storytelling to resonate with target audiences.
• Conducting market research to identify customer needs, market trends, and competitive landscape, informing marketing strategies.
• Leading the conceptualization, development, and execution of integrated marketing campaigns across various channels, including digital, print, and events.
• Driving digital marketing initiatives, including social media, content marketing, email campaigns, SEO, and paid advertising.
• Utilising analytics and data-driven insights to optimise digital strategies and increase online visibility.
• Collaborating with product and sales teams to plan and execute successful product launches and promotions.
• Developing go-to-market strategies that highlight product benefits and resonate with the intended audience.
• Overseeing public relations efforts, including media relations, press releases, and crisis communication strategies.
• Building relationships with industry influencers, media outlets, and stakeholders to enhance brand credibility.
• Setting clear goals and key performance indicators (KPIs) for marketing initiatives and campaigns.
• Monitoring and analysing marketing metrics to measure ROI, campaign effectiveness, and overall marketing performance.
• Identifying new market opportunities and potential customer segments for business expansion.
• Collaborating with sales, product, and other departments to align marketing efforts with business objectives.

Firebird Industries, Navi Mumbai | May 2015 - Dec 2019

Director-Marketing

• Developed and executed comprehensive marketing strategies that align with the company's overall goals and objectives.
• Collaborated with the executive team to contribute marketing insights and perspectives to the overall business strategy.
• Defined and maintained the organisation's brand identity, ensuring consistent messaging, visual aesthetics, and brand voice.
• Developed brand positioning, differentiation, and storytelling to resonate with target audiences.
• Lead the conceptualisation, development, and execution of integrated marketing campaigns across various channels, including digital, print, and events.
• Collaborated with creative teams to produce compelling and engaging content that resonates with the target audience.
• Drove digital marketing initiatives, including social media, content marketing, email campaigns, SEO, and paid advertising.
• Collaborated with product and sales teams to plan and execute successful product launches and promotions.
• Developed go-to-market strategies that highlight product benefits and resonate with the intended audience.
• Oversaw public relations efforts, including media relations, press releases, and crisis communication strategies.
• Built relationships with industry influencers, media outlets, and stakeholders to enhance brand credibility.
• Identified and established strategic partnerships and collaborations to expand brand reach, customer base, and market influence.

Parker Industries, Navi Mumbai | May 2012 - Apr 2015

Assistant Director-Marketing

• Assisted the Director of Marketing in developing and implementing marketing strategies that align with overall business objectives.
• Contributed to the planning of marketing campaigns, initiatives, and tactics that drive brand awareness and customer engagement.
• Participated in the creation and execution of integrated marketing campaigns across multiple channels, including digital, print, and events.
• Collaborated with creative teams to develop compelling content that resonates with target audiences.
• Supported digital marketing efforts, including social media management, content creation, email campaigns, and SEO optimisation.
• Assisted in analysing data to evaluate the effectiveness of digital strategies and make recommendations for improvement.
• Contributed to maintaining the brand identity, ensuring consistent messaging, visual aesthetics, and brand voice.
• Assisted in the development of brand positioning and storytelling strategies.
• Collaborated with internal teams, such as sales, product, and design, to align marketing efforts with business goals.
• Ensured seamless execution of events, from logistics to promotional materials.

ACADEMIC CREDENTIALS 

EDUCATION: 

• Master of Business Administration, Indian Institute of Management, Navi Mumbai, Jul 2001 – Apr 2003
• Bachelor of Business Administration, DLF Institute of Management, Mumbai, Jul 1998 - Apr 2001 

PERSONAL DOSSIER

Languages Known- English, Hindi, and Marathi