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Sales Manager - Resume Example & Template

The sales department is the heartbeat of every company or organisation. The sales manager, who is in charge of the company's revenue engine, leads the team of salespeople. Sales managers guide, teach, and mentor their sales teams, as well as set sales quotas and goals, create sales plans, analyse data, assign sales territory, and expand their teams. Sales managers hire and inspire high-performing sales teams, guiding them to generate leads, reach or exceed revenue targets, and meet client objectives. Almost every corporate field has a sales manager creating contacts and closing deals, from pharmaceuticals to software to financial management. The most successful sales managers get a solid grasp of the products and services they sell, are adept at generating leads and closing sales, and can coach and mentor a team of salespeople to do the same. Winning clients, customers, and earnings is the ultimate goal.

Resume of Sales Manager in Text Format


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SALES MANAGER-leveraging +11 years of experience

Goal-driven Sales Manager demonstrating consistent and repeated achievement of business development goals in competitive markets. Strong partnership building skills; proven ability in closing large, complex sales with C-level executives, mid managers and senior technology/operations professionals. Energetic and goal-oriented with a genuine passion for sales strategy and a well-rounded background in supporting a progressive organization in optimizing performance and growth. Astute communicator and presenter adept at establishing rewarding relationships to benefit business growth

Proficient in preparation of business plans, competitors profile and monitoring operations at regular intervals with focus on profitability. Expertise on developing marketing strategies, such as trend analysis and competition tracking, market research and intelligence with product positioning, promotions and campaigns, etc. Adept at developing and implementing innovative marketing strategies to advertise products and ensure company profitability. 



  • Skilled in devising cross selling campaigns and programs; managing and directing sales force for the achievement of sales goals within assigned district of the region; evaluating appropriate new sales techniques and ensure its implementation in order to increase sales volume of the region.
  • Experienced in conducting competitor analysis by keeping abreast of market trends as well as competitor moves to achieve market share metrics; evolving market segmentation & penetration strategies to achieve targets. 
  • Ability to measure and analyze key performance indicators (ROI and KPIs); familiarity with CRM software; ability to lead and motivate a high performance sales team; excellent communication skills; strong organizational skills with a problem-solving attitude. 
  • Deft in creating and sustaining a dynamic environment that fosters development opportunities and motivates high performance amongst team members; imparting training to the field functionaries to ensure sales and operational efficiency. 




  • Sales Team Supervision
  • Territory Management
  • Relationship Building
  • Complex Negotiations
  • New Account Development
  • Closing Strategies
  • Presentations & Proposals
  • Sales Training
  • Lead Qualification




Bellurbis LLC, Greater Noida Jan. 2019 – Oct. 2021

Sales Manager

  • Provided the state-wide marketing support for both operator and executive demands for marketing collateral and lead generation.
  • Worked closely with the Marketing Director and external creative agencies to plan and execute comprehensive advertising.
  • Build and managed the AdWords account and campaigns from keyword and competitor research to writing and testing ad copy.
  • Organized marketing initiatives through internal and external channels to coordinate deliverables and meeting deadlines.
  • Created content and messaged on multiple platforms from social media to corporate sponsorships.
  • Researched, wrote, designed and edited the original promotions and print advertisements for traditional media.
  • Monitored and reported the relevant social media and website metrics including demographics and recommended changes.
  • Mediated all inquiries, questions and complaints on all social media channels and all corporate email accounts.
  • Initiated, developed and executed community outreach events with experience in onsite management.
  • Facilitated state-wide operations through menu development, regulation, enforcement and new product testing/launch.
  • Researched and implemented the innovative hiring methods and new ways to attract potential employees.


Clarivate, Greater Noida Sept. 2016 – Dec 2018

Sales Manager

  • Developed and implemented fresh positioning through new brand standards, internal communication programs, and digital marketing strategy.
  • Established and rolled out new brand guidelines to all employees and external partners.
  • Developed and executed email marketing and social media campaigns in support of the regional expansion.
  • Created content and design for marketing materials and communications including press releases, FAQs, brochures, website content, infographics, and PowerPoint presentations.
  • Developed a digital marketing and social media “Tool Suite”, including a library of marketing and advertising materials for our agents to help them grow their business.
  • Organized “Top Producer” incentive trip, researched and secured venue (us and abroad), handled contracts and negotiations, coordinated travel, created itinerary, communicated with participants and handled individual needs and requests.
  • Arranged all on-site details for conventions and events to increase name and brand recognition, decreased previous year’s budget by $50k through creative spending, trade, and employing personal and professional connections.
  • Decreased marketing communications expenses by 20% through utilization of graphic design skills and cultivated vendor relationships.


Cognivate, Greater Noida Sept. 2013 – Aug. 2016

Sales Executive

  • Implemented all pre-to-post marketing activities and materials including print and digital advertisements, booth layouts, email campaigns, promotions, and graphics.
  • Managed vendors project target dates for graphics creation including signage and displays while abiding by company style guide requirements.
  • Supervised all vendors and contractors trade show deadlines to ensure successful execution of logistics, freight, booth storage, electrical, rigging and bill of lading.
  • Processed and forwarded trade show leads to the sales team and sales administrators for follow-up and quote generation using SAP and MS Outlook.
  • Increased 4Q 16 service and parts orders by 3% due to positive responses from direct mail campaign initiatives.
  • Provided daily troubleshooting support during website chats regarding inquiries for sales.
  • Played a key role in creating marketing collateral for promoting new and existing products and services including digital and print advertising, direct mail, social media and email marketing.
  • Managed and reviewed marketing budget with sales force and management for over ten annual corporate trade shows and seasonal events.
  • Met with management and sales team in the planning and design of annual trade show.


Crescent Technologies, Greater Noida Nov. 2011 – Jul. 2013

Sales Executive 

  • Developed and executed an email marketing campaign for a private vacation rental to promote brand awareness, boosting sales by 60% and clients base by 15%.
  • Transitioned the mail-order model from business-to-consumer to business-to-business, earning lucrative contracts that totalled $15M in the first year.
  • Evaluated 3 years of sales data to develop a targeted delivery area for both traditional and digital media campaigns, growing sales by 35% from the previous year.
  • Communicate business results with senior management, and support marketing manager with suggestions to improve multiple websites managed by the business.


Global Business Square, Greater Noida Feb. 2010 – Oct. 2011

Sales Assistant 

  • Helped implement interactive marketing and creative strategies for both traditional and digital campaigns by working with my manager and agencies.
  • Contributed social content three times per week, helping grow one client’s social media presence by 40% and organic traffic by 160% over a six-month period.
  • Drove overall sales for 2 private vacation rentals which include running daily reports to analyze business trends and contacting 100+ potential clients daily via email and phone.
  • Organized a wide range of events such as grand openings, logistics, decoration and menu development for 3 venues while corresponding to 15+ daily email inquire. 



MBA (Marketing) | Indian Institute of Management, Calcutta | 2010

Bachelor’s of Business Administration (Marketing) | Indraprastha University | 2007

Certifications: Certified Professional Sales Person (CPSP) | Certified Sales Executive (CSE)


Technical Skills: CRM: Salesforce, Microsoft Dynamics 365, Sugar Sell, HubSpot Sales




Languages Known : English & Hindi 



~References and other document’s available~



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