Resume of Marketing Coordinator in Text Format
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MARKETING COORDINATOR-leveraging +9 years of experience
Marketing Coordinator with 9+ years of marketing experience with a track record of executing successful digital, social media, and traditional marketing campaigns. Offering expertise in direct mail, event coordination, execution of customer marketing programs, channel marketing, online and digital advertising, email marketing, public relations, and social. Exceptional strategist analyzing trends and forecasting sales to develop long-term strategies, key objectives, and operations execution plans based on business best practices as well as maximum growth and profitability. Well organized, demonstrating self-motivation, perseverance and the creativity to achieve both personal and corporate goals.
- Proficient in conducting research to analyze market trends, customer behaviour, and competitive landscape, and prepare reports by collecting, analyzing, and summarizing data.
- Competent at communicating campaign objectives, timelines, and deliverables to sales team, and provide instructions for use or promotion.
- Experienced in planning and managing meetings, events, conferences, and trade shows by identifying, assembling, and coordinating requirements, establishing contacts, developing schedules and assignments, and coordinating mailing lists.
- Skilled at supporting the Marketing Director in evaluating and establishing the marketing plan and strategy by assembling and analyzing sales forecasts, setting objectives, planning and organizing promotional presentations, and updating calendars.
- Market Planning
- Business Development
- Digital Advertising
- Market Analysis
- Project Coordination
- Market Penetration
Bellurbis LLC, Greater Noida Jan. 2016 – Oct. 2021
- Implemented all pre-to-post marketing activities and materials including print and digital advertisements, booth layouts, e-mail campaigns, promotions, and graphics.
- Managed vendors project target dates for graphics creation including signage and displays while abiding by company style guide requirements.
- Supervised all vendors and contractors trade show deadlines to ensure successful execution of logistics, freight, booth storage, electrical, rigging and bill of lading.
- Increased 4Q 16 service and parts orders by 3% due to positive responses from direct mail campaign initiatives. Provided daily troubleshooting support during website chats regarding inquiries for sales.
- Played a key role in creating marketing collateral for promoting new and existing products and services including digital and print advertising, direct mail, social media and email marketing.
- Managed and reviewed marketing budget with sales force and management for over ten annual corporate trade shows and seasonal events. Met with management and sales team in the planning and design of annual trade show.
Clarivate, Greater Noida Sept. 2012 – Dec 2015
- Provided the state-wide marketing support for both operator and executive demands for marketing collateral and lead generation.
- Worked closely with the Marketing Director and external creative agencies to plan and execute comprehensive advertising.
- Build and managed the AdWords account and campaigns from keyword and competitor research to writing and testing ad copy.
- Organized marketing initiatives through internal and external channels to coordinate deliverables and meeting deadlines.
- Created content and messaging on multiple platforms from social media to corporate sponsorships. Researched, wrote, designed and edited the original promotions and print advertisements for traditional media.
- Mediated all inquiries, questions and complaints on all social media channels and all corporate email accounts. Initiated, developed and executed community outreach events with experience in onsite management.
- Facilitated state-wide operations through menu development, regulation, enforcement and new product testing/launch. Researched and implemented the innovative hiring methods and new ways to attract potential employees.
Bachelor’s of Business Administration (Marketing) | Guru Gobind Singh Indraprastha University | 2012
Languages Known : English, Hindi & German
~References and other document’s available upon request~
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