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Director of Sales & Marketing - Resume Example & Template

Sales and marketing directors are responsible for establishing and directing the marketing and sales activities of an organization including advertising and public relations. These activities affect the direction and goals of the business. As marketing leaders, they work with customer service, product development, and professional services teams to create a seamless experience for the customers.

Resume of Director of Sales & Marketing in Text Format


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DIRECTOR SALES & MARKETING -leveraging 6+ years of experience

An accomplished, director with an unwavering commitment to establishing and directing the marketing and sales activities of an organization including advertising and public relations. A driven professional, dedicated to continuously pushing the boundaries of the industry and leading high-performing teams in achieving outstanding results.


  • Expertise in building and leading the divisional and client-level marketing planning process which includes strategic plan, annual budget, and periodic/quarterly forecasts.
  • Administer in-depth market research and identify market requirements for current and future products.
  • Expansive in developing strategic plans and launching a nationwide distributor network.
  • An eloquent communicator and relationship builder, with extensive knowledge in the field of marketing and sales, which allows to create and maintains relationships with prospective and existing customers.
  • Service-oriented, skilled at product development, competitive analysis, and other market research practices.
  • Accustomed to strategic sales, marketing, and assessing current market trends.


  • GTM Strategy
  • Business Development
  • Competitive Analysis
  • Product Development
  • Evaluate Revenue Sales
  • Market Research
  • Strategic Sales and Marketing
  • Evaluate Marketing Trends
  • Communication Skills


Interstellar Innovations, Mumbai | Apr 2021 - Present 

Director of Sales & Marketing

  • Providing full cycle sales leadership from top-line revenue generation, qualifying, negotiating, and closing business for the assigned property, client support, and site visits.
  • Preparing and executing sales contracts, event orders, and group resumes ensuring quality product delivery and customer satisfaction.
  • Providing financial leadership of the sales function to include forecast group and catering revenue.
  • Participating in the annual budget process, preparing as well as participating in financial reviews at the property level and above as well as updating the property strategic selling guidelines.
  • Functioning as a key leader of the Revenue Strategy Team along with the General Manager and Director of Revenue Management, helping to develop the pricing, inventory, and marketing strategies.
  • Functioning as the liaison between the property and the enterprise sales organization, communicating strategies and hotel information, and countersigning all sales contracts.
  • Generating new group leads through proactive solicitation using resources such as the internet, third-party vendors, brand resources, property sales systems, etc.
  • Actively engaging in the local community as it benefits the hotel, via approved memberships in organizations, charitable activities, and business community events.
  • Maintaining a file and trace system to ensure all sales call activity is defined, traced, and updated in an organized manner.
  • Conducting the required company standard meetings, including daily Operations stand-up meetings, Business Review meetings, Revenue Strategy meetings, Credit meetings, BEO meetings, Budget Meetings, and weekly Staff/Executive Committee meetings.

ABC Corporation, Mumbai | Dec 2018 - Mar 2021 

Regional Manager Sales & Marketing

  • Promoted the company’s products after communication with in-store management and marketing teams.
  • Acted as the main point of contact with brokers, suppliers, and distributors in the region.
  • Implemented sales goals and communicated them to key individuals.
  • Prepared sales reports and submitted them to senior management.
  • Identified specific regional marketing goals and objectives.
  • Assisted the marketing director to develop creative strategies.
  • Recommended strategies to implement in regional marketing plans.
  • Analyzed local competition and strengthened the company’s brand position in assigned regional areas.
  • Supervised and developed the regional marketing budget.
  • Liaised with the product marketing department to suggest product alternatives.
  • Developed a clear understanding of the financial goals in a region and the key success indicators.
  • Interacted with marketing leads and formulated and supervised the regional marketing budget.

UNO Corporation, Mumbai | Aug 2016 - Nov 2018 

Branch Manager Sales & Marketing

  • Analyzed budgets, prepared annual budget plans, scheduled expenditures, and ensured that the sales team meets their quotas and goals.
  • Lead a branch and helped them towards the achievement of the organization’s goals.  
  • Researched and developed marketing opportunities and plans, understanding consumer requirements, identified market trends, and suggested system improvements to achieve the company's marketing goals.
  • Responsible for gathering, investigating, and summarizing market data and trends to draft reports.
  • Implemented new sales plans and advertising to increase client engagement.
  • Maintained relationships with important clients by making regular visits, understood their needs, and anticipated new marketing opportunities.
  • Promoted the company's existing brands and introduced new products to the market.
  • Developed formal training plans and conducted on-the-job training sessions for employees.

Clooney Corporation, Mumbai | Jun 2014 - Jul 2016 

Assistant Branch Manager Sales & Marketing

  • Helped in designing and developing marketing collaterals and promotional materials.
  • Responsible for continuously meeting or exceeding sales quotas.
  • Supervised and guided the sales team as well as provided incentives to motivate staff to achieve sales targets.
  • Monitored the performance of the sales team.
  • Identified opportunities and strategies to increase sales.
  • Assisted Marketing Manager in planning and supervising marketing operations to achieve revenue target.
  • Coordinated with Brand Manager in developing a marketing plan and budget.
  • Analyzed sales data and determined sales forecasts.
  • Provided administrative support to the marketing and sales team.



    • MBA PGDM in Marketing, Indian Institute of Management, Calcutta, May 2012 - May 2014

    • BBA in Management, Jagran Lakecity University, Calcutta, Jul 2009 - Apr 2012


Languages Known- English, Hindi, and Marathi


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