Resume of Digital Marketing Manager in Text Format
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DIGITAL MARKETING MANAGER-leveraging +11 years of experience
Accomplished Digital Marketing Manager highly regarded for developing award-winning, record-breaking marketing campaigns exponentially increasing revenues and brand awareness. Known for strengthening the sales and marketing sectors to lead in competitive markets. Delivers innovative online concepts and strategies. Effectively utilizes competitive analysis, market research, and statistical surveys to assess business plans and provide solutions to foster growth and increased productivity. Experience in developing email campaigns, social media initiatives, online promotions, and developing websites.
- Skilled in optimizing website content and ensuring search engine visibility and favourable user experience.
- Proficient in identifying opportunities, optimizing traffic for seasonality, segmentation relevance & selection for increasing conversion and driving sales growth.
- Experience in assisting in execution a variety of marketing initiatives that drive brand awareness, trial and distribution, including the day-to-day execution across marketing campaigns, promotions, and sales support.
- Adept at developing and managing projects and team members, including delegating tasks, reviewing team member work, adhering closely to deadlines and to budget, developing and revising ideas, and implementing projects.
- Expertise in creating and managing link building strategies, content marketing strategies, and social media presences.
- Competent in keeping abreast of new social media sites, web technologies, and digital marketing trends; implementing the new technologies in developing campaigns and updating the campaigns to include new information.
- Strategic Market Planning
- Exemplary Writing and Editing
- Keyword Research
- Budget Management
- Virtual Team Management
- Sales/ ROI Forecasting
- Social Media Marketing
- Monthly Reporting
- SEO/ SEM
- Event Planning
- Team Leadership
- Email Marketing
Space Consultants, Hyderabad Sept. 2019- Oct. 2021
Digital Marketing Manager
- Collaborated with the multimedia and art design staffs to create multimedia websites as well as develop marketing content for various social media channels that confirms to the brands visual style, format and target audience.
- Implemented online customer service processes to promote positive and consistent user experience ensuring brand loyalty.
- Collaborated with user interface design staff to define and determine product requirement, based on market research analysis.
- Conducted financial modelling for online marketing programs, including website revenue expenditure and forecasting.
- Generated daily website visits of 20k+ and increased social media following to 20k+ driving advertisement sales by 50%.
- Designed, developed and maintained the company’s website content management system and enhanced the search engine optimization strategy resulting in increased website traffic with improved page ranking in various search engines.
- Administered all business marketing operations and advertisement campaigns that eventually generated 5% increase in web traffic in 4 months
- Monitored all corporate social media accounts and websites to ensure positive online presence using Yammer, Twitter, and Facebook for Business that connected over 3,000 audiences within 3 months.
- Deployed Salesforce and Confluence for project management that saved the company over $2,000 annually.
- Created and published necessary forms into digital documents that increased efficiency by 20%. Organized and maintained all digital multimedia content using Flickr, Google Drive, and Dropbox.
IBS, Hyderabad May 2017- Sept. 2019
Junior Digital Marketing Manager
- Managed and was in charge of web presence, including but not limited to accounts on various social media platforms, such as YouTube, Facebook, and LinkedIn.
- Developed and implemented data-driven strategies for interactive marketing campaigns which significantly increased brand awareness in the market.
- Identified new digital channels and performed a detailed market analysis.Monitored and analyzed the performance of the campaigns and conducted monthly reports.
- Pro-actively participated in weekly team meetings with managers and was responsible for the allocation of the advertising budget.
- Created and integrated new digital marketing campaigns; managed and coordinated a team of 12 employees.
- Developed a new content strategy and provided continuous feedback to the managers and web development team.
- Significantly increased online sign-up conversion from 15% to 37% in 2018.
Congiz, Hyderabad Feb. 2015- Aug. 2019
Digital Marketing Specialist
- Organized SEM focused online marketing initiatives including Google Keywords, Facebook/Instagram, LinkedIn paid marketing campaigns that increased new client acquisition and goal conversion rate by 50%.
- Created SEO optimized content for company websites, multiple blogs and social media accounts. Utilized the knowledge in graphic design and branding by making Adobe Photoshop and Adobe InDesign marketing material including newsletters, business cards, websites and social media posts.
- Conducted market research analysis to identify buyer personas, market opportunities and competitor performance.
- Launched and managed email campaigns designed to build higher brand awareness, stronger relationships with clients and generated new client leads.
- Maintained SEO campaigns for 30-40 small to medium sized business clients using best search engine optimization practices.
- Consistently improved target SEO keyword rankings for clients in their specific areas of business by copywriting engaging and SEO friendly content for websites and blog network.
- Utilized Google Analytics, SEM rush and other marketing platform data to ensure success for each individual marketing campaign. Created detailed monthly reports on progress for clients and provided client consultations to educate client on marketing strategies.
Digiperform, Hyderabad Feb. 2011- Mar. 2014
Digital Marketing Specialist
- Provided project stewardship with regard to Agile methodology resulting in enhanced e commerce standards (i.e. SEM - search engine marketing, SEO - search engine optimization, MQL - marketing qualified leads)
- Conceptualized, refined, and implemented successful digital marketing campaigns across a wide spectrum of vertical markets.
- Spearheaded deployment of social media initiatives resulting in a 79% increase in lead generation, and 63% increase in subsequent conversion rate.
- Restructured dynamically generated landing pages to improve clarity and increase conversion, leading to daily leads and robust sales funnel.
- Prepared and maintained customer research data and business reports, such as KPIs (key performance indicators), website and social media analytics, survey results and budgets.
- Collected and analyzed data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
- Devised and evaluated methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.
- Conducted online marketing initiatives, such as paid ad placement, email promotions, or viral marketing campaigns on social media websites.
IBS, Hyderabad May 2010- Jan. 2011
Digital Marketing Strategist
- Executed solid plans to increase page views, unique visitors, dwell time and site ‘’stickiness’’ to encourage repeat usage. Developed and executed digital marketing strategies including online , new media, web, e-commerce and SEO to drive business forwards through key marketing channels.
- Managed online branding, communications and campaign through e-marketing, building online community, attracting new customers and search marketing.
- Spearheaded management of significant digital marketing projects with budget and scope. Ensured smooth running completion and projects across site builds, online advertising, social media, maximizing online sales opportunities and search marketing.
- Increased site traffic through organic SEO, social media sites and other industry referral sites.. Improved design, usability, content & conversion points for the promotion & growth of web properties. Analyzed & interpreted user journey stats to improve customer experience; preparing sites for conducting audits to track performance.
- Reviewed performance of all sites & campaign reporting to manage revenue & costs per acquisition to ensure delivery of ROI. Evaluated technologies & exploring new developments in digital landscape to find ways to effectively deliver communication & business objectives.
- Developed monthly marketing reports on online marketing activities, website status, tactics, costs, etc. Liaised with teams to plan & implement all online marketing campaigns including digital campaign collateral.
Bachelor’s of Business Administration (Marketing) | Amity University | 2010
Professional Diploma in Social Media Marketing
Languages Known : English & Hindi
~References and other document’s available upon request ~
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