Digital Marketer - Resume Example & Template

Resume of Digital Marketer in Text Format

AAKASH MEHTA

Phone: 9953776253 | Email: info@getsetresumes.com | LinkedIn: linkedin.com/company/getsetresumes

Digital Marketer - leveraging 5+ years of experience

Results-driven Digital Marketer with 5+ years of experience in planning and executing data-led campaigns across SEO, SEM, social media, email, and performance marketing channels. Adept at driving qualified traffic, improving conversion rates, and maximizing ROI through integrated digital strategies. Proven ability to manage multi-channel campaigns, analyse consumer behaviour, and collaborate with creative and product teams to deliver measurable business growth.

PROFILE SUMMARY

• 5+ years of hands-on experience in digital marketing, performance marketing, and growth strategy.
• Managed Google Ads and Meta Ads campaigns with monthly budgets exceeding ₹50 Lakhs.
• Expertise in SEO/SEM, content marketing, email automation, and conversion rate optimization (CRO).
• Proficient in marketing analytics,Google Analytics 4, Search Console, and Meta Business Suite.
• Strong command over marketing automation tools including HubSpot, Mailchimp, and Klaviyo.
• Skilled in building performance dashboards and presenting insights to senior stakeholders.
• Reduced customer acquisition cost (CAC) by 35% through targeted audience segmentation.
• Cross-functional collaboration with content, design, product, and sales teams.

CORE COMPETENCIES

• Performance Marketing
• SEO / SEM Strategy
• Social Media Marketing
• Content Marketing
• Email Marketing & Automation
• Conversion Rate Optimization
• Data Analytics & Reporting
• Brand & Growth Strategy
• Paid Media Management

TECHNICAL SKILLS

• Paid Ads — Google Ads, Meta Ads, LinkedIn Ads, YouTube Ads, Programmatic (DV360)
• SEO Tools — Ahrefs, SEMrush, Moz, Screaming Frog, Google Search Console
• Analytics — Google Analytics 4 (GA4), Looker Studio, Mixpanel, Hotjar, Crazy Egg
• Automation — HubSpot, Mailchimp, Klaviyo, MoEngage, WebEngage
• Social Media — Meta Business Suite, Hootsuite, Buffer, Sprout Social
• CMS & Web — WordPress, Webflow, Shopify, basic HTML/CSS
• Design Tools — Canva, Adobe Photoshop (basic), Figma (basic)
• Other — Excel / Google Sheets, PowerPoint, Notion, Slack, Trello

PROFESSIONAL EXPERIENCE

Zestify Commerce Pvt Ltd., Bengaluru, Feb 2022 – Present Digital Marketing Manager

§ Led end-to-end digital strategy for a D2C e-commerce brand scaling from ₹10 Cr to ₹45 Cr ARR. § Managed ₹60L/month paid media budget across Google, Meta, and YouTube — achieving a blended ROAS of 4.2x. § Grew organic traffic by 180% in 12 months through technical SEO fixes, content clusters, and link building. § Built and launched an email marketing automation engine (HubSpot) — 42% open rate, 9% CTR. § Reduced CAC by 35% through A/B testing of landing pages, ad creatives, and audience segments. § Set up GA4 + Looker Studio dashboards providing real-time performance visibility to leadership. § Collaborated with content and design teams to produce 50+ performance-optimised assets per month.

PixelPulse Digital Agency, Mumbai, Jul 2019 – Jan 2022 Digital Marketing Executive

• Managed multi-channel campaigns for 10+ clients across FMCG, EdTech, and FinTech sectors.
• Executed Google Search, Display, and Shopping campaigns, consistently achieving CTRs above industry benchmark.
• Built social media calendars and managed organic posting across Instagram, LinkedIn, and Facebook.
• Conducted monthly SEO audits and keyword research and improved client rankings for 200+ target keywords.
• Created monthly performance reports with actionable insights presented to client stakeholders.
• Assisted in onboarding 5 new clients by preparing pitch decks and digital marketing proposals.

INTERNSHIPS

GrowthHive Marketing  Remote, Jan 2019 – May 2019

Digital Marketing Intern

• Assisted in running Google Ads and Facebook Ads campaigns for SME clients.
• Created and scheduled social media content across platforms using Hootsuite.
• Performed keyword research and on-page SEO optimization for client websites.

ACADEMIC CREDENTIALS

EDUCATION: 

BBA in Marketing 

Symbiosis Institute of Business Management (SIBM), Pune, 2016 – 2019

CERTIFICATIONS

• Google: Google Ads Search, Display & Shopping Certifications 
• Meta: Meta Certified Digital Marketing Associate 
• HubSpot: Inbound Marketing & Email Marketing Certifications
• SEMrush: SEO Toolkit & Content Marketing Certification

PERSONAL DOSSIER

Languages Known: English, Hindi, and Gujarati

PROJECTS

D2C Growth Campaign

• Designed a full-funnel paid media strategy (Awareness → Retargeting → Conversion) for a skincare brand.
• Scaled monthly ad spend from ₹8L to ₹60L while maintaining a 4.2x ROAS over 8 months.

SEO Content Hub

• Built a topical authority content cluster strategy covering 300+ keywords across 6 product categories.
• Grew monthly organic sessions from 40K to 1.12L in under 12 months.

Email Automation Funnel

•  Designed a 7-step welcome + nurture email series using HubSpot for a D2C brand.
• Achieved a 42% average open rate and 9% CTR, generating ₹12L in attributed revenue in Q1.

~References and other documents available upon request~