Brand Marketing Manager - Resume Example & Template

Resume of Brand Marketing Manager in Text Format

ISHITA RANA

Phone Number:  9953776253 | Email : info@getsetresumes.com | LinkedIn: linkedin.com/company/getsetresumes 

BRAND MARKETING MANAGER-leveraging 12+ years of experience

High-caliber Brand Marketing Manager with hands-on experience in target marketing, multiple campaign executions, program delivery, and the implementation of long-term strategies for companies in different industry niches. Proficient as a brand marketer, creative marketer, team facilitator, and process pioneer in growing ad supporting industry-leading businesses. 

Expertise in interacting and presenting to top management, advertising agencies, and key decision-makers at leading brands.

Trained in penetrating competitive markets and meeting aggressive business objectives with unique branding solutions; familiar with cost controls, budgeting, and multimedia strategies.

Extensive background in motivating and leading small and large multi-discipline teams.

Total familiarity with direct mail campaigns, TV commercials, corporate videos, print ads, publicity initiatives, special events planning, catalog creation, and other multimedia assets.

Fully familiar with cross-cultural practices and international business protocols through worldwide travel and long-term residency.

PROFILE SUMMARY

• Adept to establish performance specifications, cost-price parameters, market applications, and sales estimates
• Competent in measuring and reporting performance of all marketing campaigns, and assessing ROI and KPIs
• Proficient in monitoring market trends, and researching consumer markets and competitors’ activities.
• Experienced in maintaining a company or individual’s public image through the implementation of marketing initiatives
• Expertise in building relationships with influencers, journalists, and media outlets and overseeing social media accounts and ensuring brand consistency

CORE COMPETENCIES

• Product Knowledge
• Branding Strategies
• Market Segmentation
• Strategic Planning
• Public Relations/ Advertising 
• Events Planning
• Performance Metrics
• Campaign Execution 
• Team Participation 
• Strategic Forecasting
• E-Marketing Programs
• Client Relations 

PROFESSIONAL EXPERIENCE

Greenlam Industries Ltd., Noida | Jan. 2018 – Present

Brand Marketing Manager 

Leadership – 

• Set goals for the workgroup, develop organizational capability, and model how we work together
• Work cross-functionally and with the brand team to grow share, build the brand and achieve financial objectives
• Lead and/or oversee day-to-day management of brand activity including forecasting; budget tracking; shipment and consumption analysis; marketing plan execution and program tracking. Runs the business against operating plans and budgets.
• Lead cross-functional and project teams to deliver strategic recommendations, new products, and/or marketing programs.

Planning and Execution – 

• Develop strategic and operational plans for the team, lead the execution of projects, and measure results
• Build annual operating and marketing plans including recommendations for products, pricing, packaging, promotions, and distribution.
• Collaborate with internal and external strategic business partners to develop joint marketing strategies and plans; leads the implementation and monitor results.
• Track, analyze, and communicate product and program performance. Recommends action plans to address variances in brand performance against the annual plan

Business Management – 

• Provide brand management expertise and execute marketing responsibilities
• Own brand P&L via marketing program execution and budget management.
• Evaluate, prioritize, and lead decisions regarding new products and marketing opportunities based on financial viability and brand fit.
• Identify and lead integrated programs in collaboration with other brands and channels.
• Lead consumer research to define customer targets and marketing mix. Apply insights to make decisions regarding brand direction.

Product Innovation – 

• Lead the development of new innovative products and related opportunities from concept to commercialization
• Lead project teams and timelines to deliver products and programs. Demonstrate strong leadership of cross-functional partners required to ensure a successful launch
• Drive the channel, category, and or platform strategy reflecting competitive and consumer trends and market needs across brand, category, or platform.
• Build and/or run the innovation funnel/roadmap for the channel, category, or platforms that deliver against the objectives and strategies.

Partner Development & Team Building – 

• Provide partners with mentoring, feedback, and developmental opportunities and build effective teams
• Challenge and inspire team members to achieve business results.
• Lead training and development of partners and makes effective staffing decisions.
• Provide coaching, direction, and leadership support to team members in order to achieve partner, business, and customer results

Sahni Natarajan & Bahl, Greater Noida | Oct. 2016 – Dec 2017

Brand Marketing Manager  

• Analyzed community data (e.g. sentiment, conversation trends) and produce actionable recommendations and optimizations for community building and engagement
• Partnered with digital marketing managers and content strategists on creating community-first creative experiences
• Helped craft thw business brands’ engagement strategies to better support and service businesses, creators, organizers, policymakers, and more and set up social listening dashboards
• Navigated and supported crisis response team during peak moments
• Supported community management and moderation needs, both through the direction of the agency partner and engaging with customers on comment threads

OMO, Greater Noida | Jan. 2014 – Aug. 2016

Brand Marketing Associate

• Created online and offline marketing & promotional strategies to increase overall sales volume through strategic marketing campaigns and brand positioning.
• Generated and analyzed sales reports identifying effective product lines and sales and marketing strategies.
• Oversaw and developed strategic marketing and promotional plans for new product roll-outs.
• Conducted retail and fashion market research studies and competitive analysis to evaluate current market trends and price strategies.
• Expanded customer base by 52% in two years by consistently delivering goal-surpassing marketing and sales results ensuring complete customer satisfaction.
• Managed company events and tradeshow logistics including ticket & credential distribution, booth setup, permits, advertising materials, and product requirements.
• Contributed to business growth of up to 28% through innovation of highly effective online and offline advertising strategies.
• Developed online ads and company positioning on social media sites: Facebook, Twitter, and LinkedIn that have increased monthly sales by 34%

Digit, Greater Noida | Apr. 2012 – Dec 2013

Brand Marketing Associate

• Lead the development of world-class web design and content development in collaboration with a diverse team of cross-functional stakeholders (including Creative, Web Production and Engineering, Media, Social, Communications, Brand Strategy, and Decision Science).
• Built strong relationships and communicate up/down/across the organization to ensure transparency, alignment, and advocacy.
• Defined and managed a comprehensive web marketing program, from planning through execution, including brief development, content and editorial strategy, web design and creative production, SEO strategy, experimentation and measurement, and reporting.
• Translated audience and UX insights into marketing strategies that deliver bold impactful digital experiences and content.
• Partnered with web strategy, analytics, and engineering teams to develop a testing framework and optimize the user journey to drive our website and marketing KPIs.
• Set and managed marketing budgets and tracked/reported on key goals and metrics.
• Defined all planning & execution milestones, and lead leadership discussions to drive alignment

ACADEMIC CREDENTIALS 

Education – B.A (Marketing) LPU Ahmedabad 2012

PERSONAL DOSSIER

Languages Known: English, German & Hindi 

~References and other documents available upon request ~