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Brand Marketing Manager - Resume Example & Template

A brand marketing manager is a specialist who ensures that business strategies are carried out efficiently in order to satisfy a company's future brand expectations and goals. Brand marketing managers must guide efforts across numerous media platforms, such as television, radio, and sponsored social media, to preserve brand integrity. The major role of the brand marketing manager is to ensure that company plans are carried out efficiently in order to achieve brand expectations and goals. They must collaborate closely with the brand marketing management team in order to review and approve all branded advertising and launch materials. Brand marketing managers must also produce and deliver brand performance reports to management and stakeholders.

Resume of Brand Marketing Manager in Text Format


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BRAND MARKETING MANAGER-leveraging 12+ years of experience

High-caliber Brand Marketing Manager with hands-on experience in target marketing, multiple campaign executions, program delivery, and the implementation of long-term strategies for companies in different industry niches. Proficient as a brand marketer, creative marketer, team facilitator, and process pioneer in growing ad supporting industry-leading businesses. 

Expertise in interacting and presenting to top management, advertising agencies, and key decision-makers at leading brands.

Trained in penetrating competitive markets and meeting aggressive business objectives with unique branding solutions; familiar with cost controls, budgeting, and multimedia strategies.

Extensive background in motivating and leading small and large multi-discipline teams.

Total familiarity with direct mail campaigns, TV commercials, corporate videos, print ads, publicity initiatives, special events planning, catalog creation, and other multimedia assets.

Fully familiar with cross-cultural practices and international business protocols through worldwide travel and long-term residency.



  • Adept to establish performance specifications, cost-price parameters, market applications, and sales estimates
  • Competent in measuring and reporting performance of all marketing campaigns, and assessing ROI and KPIs
  • Proficient in monitoring market trends, and researching consumer markets and competitors’ activities.
  • Experienced in maintaining a company or individual’s public image through the implementation of marketing initiatives
  • Expertise in building relationships with influencers, journalists, and media outlets and overseeing social media accounts and ensuring brand consistency




  • Product Knowledge
  • Branding Strategies
  • Market Segmentation
  • Strategic Planning
  • Public Relations/ Advertising 
  • Events Planning
  • Performance Metrics
  • Campaign Execution 
  • Team Participation 
  • Strategic Forecasting
  • E-Marketing Programs
  • Client Relations 



Greenlam Industries Ltd., Noida | Jan. 2018 – Present

Brand Marketing Manager 

Leadership – 

  • Set goals for the workgroup, develop organizational capability, and model how we work together
  • Work cross-functionally and with the brand team to grow share, build the brand and achieve financial objectives
  • Lead and/or oversee day-to-day management of brand activity including forecasting; budget tracking; shipment and consumption analysis; marketing plan execution and program tracking. Runs the business against operating plans and budgets.
  • Lead cross-functional and project teams to deliver strategic recommendations, new products, and/or marketing programs.


Planning and Execution – 

  • Develop strategic and operational plans for the team, lead the execution of projects, and measure results
  • Build annual operating and marketing plans including recommendations for products, pricing, packaging, promotions, and distribution.
  • Collaborate with internal and external strategic business partners to develop joint marketing strategies and plans; leads the implementation and monitor results.
  • Track, analyze, and communicate product and program performance. Recommends action plans to address variances in brand performance against the annual plan


Business Management – 

  • Provide brand management expertise and execute marketing responsibilities
  • Own brand P&L via marketing program execution and budget management.
  • Evaluate, prioritize, and lead decisions regarding new products and marketing opportunities based on financial viability and brand fit.
  • Identify and lead integrated programs in collaboration with other brands and channels.
  • Lead consumer research to define customer targets and marketing mix. Apply insights to make decisions regarding brand direction.


Product Innovation – 

  • Lead the development of new innovative products and related opportunities from concept to commercialization
  • Lead project teams and timelines to deliver products and programs. Demonstrate strong leadership of cross-functional partners required to ensure a successful launch
  • Drive the channel, category, and or platform strategy reflecting competitive and consumer trends and market needs across brand, category, or platform.
  • Build and/or run the innovation funnel/roadmap for the channel, category, or platforms that deliver against the objectives and strategies.


Partner Development & Team Building – 

  • Provide partners with mentoring, feedback, and developmental opportunities and build effective teams
  • Challenge and inspire team members to achieve business results.
  • Lead training and development of partners and makes effective staffing decisions.
  • Provide coaching, direction, and leadership support to team members in order to achieve partner, business, and customer results


Sahni Natarajan & Bahl, Greater Noida | Oct. 2016 – Dec 2017

Brand Marketing Manager  

  • Analyzed community data (e.g. sentiment, conversation trends) and produce actionable recommendations and optimizations for community building and engagement
  • Partnered with digital marketing managers and content strategists on creating community-first creative experiences
  • Helped craft thw business brands’ engagement strategies to better support and service businesses, creators, organizers, policymakers, and more and set up social listening dashboards
  • Navigated and supported crisis response team during peak moments
  • Supported community management and moderation needs, both through the direction of the agency partner and engaging with customers on comment threads


OMO, Greater Noida | Jan. 2014 – Aug. 2016

Brand Marketing Associate

  • Created online and offline marketing & promotional strategies to increase overall sales volume through strategic marketing campaigns and brand positioning.
  • Generated and analyzed sales reports identifying effective product lines and sales and marketing strategies.
  • Oversaw and developed strategic marketing and promotional plans for new product roll-outs.
  • Conducted retail and fashion market research studies and competitive analysis to evaluate current market trends and price strategies.
  • Expanded customer base by 52% in two years by consistently delivering goal-surpassing marketing and sales results ensuring complete customer satisfaction.
  • Managed company events and tradeshow logistics including ticket & credential distribution, booth setup, permits, advertising materials, and product requirements.
  • Contributed to business growth of up to 28% through innovation of highly effective online and offline advertising strategies.
  • Developed online ads and company positioning on social media sites: Facebook, Twitter, and LinkedIn that have increased monthly sales by 34%


Digit, Greater Noida | Apr. 2012 – Dec 2013

Brand Marketing Associate

  • Lead the development of world-class web design and content development in collaboration with a diverse team of cross-functional stakeholders (including Creative, Web Production and Engineering, Media, Social, Communications, Brand Strategy, and Decision Science).
  • Built strong relationships and communicate up/down/across the organization to ensure transparency, alignment, and advocacy.
  • Defined and managed a comprehensive web marketing program, from planning through execution, including brief development, content and editorial strategy, web design and creative production, SEO strategy, experimentation and measurement, and reporting.
  • Translated audience and UX insights into marketing strategies that deliver bold impactful digital experiences and content.
  • Partnered with web strategy, analytics, and engineering teams to develop a testing framework and optimize the user journey to drive our website and marketing KPIs.
  • Set and managed marketing budgets and tracked/reported on key goals and metrics.
  • Defined all planning & execution milestones, and lead leadership discussions to drive alignment



Education – B.A (Marketing) LPU Ahmedabad 2012



Languages Known: English, German & Hindi 


~References and other documents available upon request ~



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