Social Media Manager - Resume Example & Template

Resume of Social Media Manager in Text Format

SAKSHI MAKHIJA 

Phone Number:  9953776253 | Email : info@getsetresumes.com | LinkedIn: linkedin.com/company/getsetresumes 

SOCIAL MEDIA MANAGER-leveraging +11 years of experience 

Detail-Oriented and Enthusiastic Social Media Manager with over 10 years knowledge of optimising content for high-profile companies. Digital Strategist adept at coordinating content ad schedules for up to half a million Twitter, Facebook and LinkedIn followers. Responsible for successful strategic initiatives to improve team productivity and increase staff retention. Bringing forth experience developing and managing trend-aware social media accounts on various platforms, resulting in an active community of followers. Adept at organising junior team members, freelance writers and artists. Committed to growing audience engagement and subscriber growth across LinkedIn, Twitter, Pinterest and Instagram. Proficient at both posting new material quickly to catch upcoming trends and ensure a daily stream of content. 

PROFILE SUMMARY 

• Expertise in supervising all aspects of social media interaction between customers and the company, and ensure a positive customer service experience.  
• Proficient in facilitating scaling brand and company awareness through various social media channels. 
• Skilled in creating actionable plans to both grow and maintain followers through popular social media platforms such as Twitter, Facebook, Pinterest, YouTube and LinkedIn.  
• Adept in building engaging campaigns for users that result in higher visitor traffic patterns and greater success and monitoring, tracking, analysing and reporting on performance on social media platforms using tools such as Google Analytics and Facebook insights.  

CORE COMPETENCIES 

• Marketing Analytics
• Google Analytics/Google AdWords
• Event Planning 
• Social Media Management 
• Campaign Management 
• Reporting and Analysis KPIs 
• Strategic Planning
• Video Editing and Visual Content
• SEO Content Optimisation 

PROFESSIONAL EXPERIENCE 

Bellurbis LLC, Greater Noida Jan. 2019 – Oct. 2021 

Social Media Marketing Manager 

• Managed projects and liaised between clients and fulfilment teams (video production, bloggers, SEO/SEM teams, editors, listeners, and copy writers) to ensure exceptional delivery of services. 
• Strategized, planned, executed, managed, analyzed, edited, and reported on social media marketing initiatives for up to nine clients at a time. 
• Established and search engine optimized (SEO) digital marketing platforms for clients such as Facebook, Twitter, LinkedIn Company and Personal Profiles, Blog, YouTube, Pinterest, Foursquare, Google Places, Google+, etc. 
• Researched and selected key phrases to curate search engine optimized (SEO) content such as blogs, press releases, social media posts, and videos for online distribution to ensure best chance of meaningful organic ranking. 
• Oversaw and consulted on paid search (PPC) campaigns to achieve targeted website traffic within an array of budgets while keeping cost-per-click and cost-per-lead parameters in mind. 
• Worked collaboratively with cross-functional teams such as internal teams, client teams on all levels including c-levels, advertising agencies, and PR firms to properly articulate and deliver consistent digital strategy across all marketing channels, including traditional. 

Clarivate, Greater Noida Sept. 2016 – Dec 2018 

Social Media Marketing Associate 

• Managed projects and served as the primary liaison between clients and multiple internal groups to ensure clarity of goals and adherence to deadlines. 
• Managed social media planning for execution of marketing strategies and community management 
• Implemented marketing and promotion tactics that led to 34% growth in total social media shares and 27% increase in website traffic from social media posts.  
• Monitored online presence of company’s brand and engaged with users, strengthening customer relationships 
• Coordinated with marketing departments and developed a master calendar for content in a year. Analyzed website and recommended various testing programs for content. 
• Updated & monitored content on all social media platforms: Facebook, Twitter, Google, LinkedIn, Instagram, etc. 
• Assisted design and marketing teams by developing site content and editing images in Adobe Photoshop Prepared reports being presented to various senior managers and clients. 
• Assisted brand managers with product development, branding and re-branding initiatives. Wrote compelling social media copy for Facebook, Twitter, Instagram, LinkedIn and Google Plus. 
• Developed social media monthly reports to monitor effectiveness of online campaigns. Monitored reviews on Yelp and TripAdvisor and developed customer service protocols for all brands. 

Garvili, Greater Noida Sept. 2013 – Aug. 2016 

Social Media Marketing Associate 

• Managed Social Media campaigns and day-to-day channel and account activities, Oversaw creation of monthly client content calendars for various social channels and industries. 
• Set up, managed, and optimized client presence on Social Media sites, while also engaging with relevant bloggers, and seeding content into social applications as needed. 
• Managed blogger outreach programs and built an active brand ambassador network. 
• Created benchmarks for measuring the impact of social media programs, while analyzing, reviewing, and reporting on effectiveness of campaigns to maximize results. 
• Provided regular reports to the client showcasing the growth of Social channels and review sites, analytics, and strategic recommendations. 
• Worked with website development and data science teams to ensure social media tools and designs were properly updated, optimized, and prominent on various pages for IMI clients. 
• Guided and educated IMI teammates on Social Media campaigns and strategy, while also contributing to the company blog and cross-department thought leadership. 
• Collaborated with developers and designers to launch a custom quiz platform that grew first-time trial user signups by 228% 

Solomo Media, Greater Noida Nov. 2011 – Jul. 2013 

Social Media Marketing Associate 

• Build and managed the company's social media profiles and presence, including Facebook, Twitter, LinkedIn, Google+, WordPress. Drove consistent, relevant traffic and leads from our social network presence. 
• Tracked, measured, and analyzed all initiatives to report on ROI. Managed a team of copywriters and content interns 
• Build and managed a rich content/editorial calendar that attracts a qualified audience to our owned properties (including blog posts, whitepapers, etc.). 
• Explored new ways to engage and identify new social networks to reach our target buyers. 
• Monitored and engaged in relevant social discussions about our company, competitors, and/or industry, both from existing leads and customers as well as from brand new audiences. 
• Worked alongside CEO and other marketers to develop social media and inbound marketing campaigns for our company and our clients.   
• Increased all engagement KPIs within a 20K members Facebook ground by 120% within the first 3 months of the job via partnerships with local suppliers and enhanced content guidelines 
• Conducted 3-month user interviews to craft actionable customer personas, contributing to 55% increase in social media advertising ROI for marketing department. 

MasterChow, Greater Noida Feb. 2010 – Oct. 2011 

Social Media Marketing Associate 

• Drove the development, execution and measurement of multiplatform social strategies for the brand. 
• Increased sophistication of earned marketing techniques and organizational learnings around their impact. 
• Developed social strategy that increased engagement by 200%+, increased site traffic from social media from 0.1% to 15%, increased Twitter following by 500%+, and increased Facebook following by 350%+. 
• Launched and supported social media customer service department as a scalable solution to serve the growing base. 
• Executed large-scale ticket giveaways and special VIP experiences with college and professional sports partners. 
• Maintained content calendar, tracked trends and social data, provided reporting and assisted in crisis communications. 
• Introduced social media events online & offline such as the Black Blogger Month Tweetup, the Google Lounge, monthly Facebook Power Lunches and Twitter Chats with topical influencers. 
• Managed development of current digital channel design and development with custom headers, backgrounds, tabs and templates. 
• Oversaw launch of new channels, such as Pinterest, Google+, Tumblr, and YouTube brand channel. 

ACADEMIC CREDENTIALS  

• MBA (Marketing) | Indian Institute of Management, Calcutta | 2016 
• Bachelor’s of Business Administration (Marketing) | Amity University | 2012 
• Social Media Certification with Boot Camp Digital 
• Google Analytics IQ Certification 
• Certified Blockchain & Digital Marketing Professional 
• Certified Internet Marketer (CIM) 
• Hootsuite Advanced Social Media Strategy Certificate (ASMS) 

PERSONAL DOSSIER 

Languages Known : English & Hindi  

~References and other document’s available~