Search Engine Optimization Executive - Resume Example & Template

Resume of Search Engine Optimization Executive in Text Format

SANDHYA SHARMA

Phone Number:  9953776253 | Email : info@getsetresumes.com | LinkedIn: linkedin.com/company/getsetresumes 

SEARCH ENGINE OPTIMIZATION EXECUTIVE-leveraging 8+ years of experience

Highly successful Search Engine Operations Executive with over 8 years of experience specializing in client engagement and search engine optimization. Offering a wide range of talents in digital media solutions, cross-functional collaboration, trend analysis, mentorship, leadership, program management, and performance monitoring. Proven ability to meet all customer requirements while staying on schedule and on budget. A proven track record of using competitive analysis, market research, and statistical surveys to develop business plans and offer growth-oriented solutions. Extensive experience in defining client objectives, performing goal-to-goal analysis, and building email campaigns, social media initiatives, and websites to boost client income.

PROFILE SUMMARY

• Adept to run pay-per-click (PPC) campaigns to increase revenue through sponsored online advertising
• Proficient to write original content for web pages - tailored for the target audience
• Competent to make technical recommendations to developers
• Skilled in constantly checking search terms, rankings, and analytics to monitor the performance of client websites and make recommendations for improvement
• Experienced to engage with other businesses (affiliates) over link-building opportunities, to bring in paid commission for driving customers to their websites

CORE COMPETENCIES

• Search Engine Optimization (SEO)
• Ad Quality
• Keyword Research
• Monthly Reporting
• Search Engine Marketing (SEM)
• Digital Advertising
• Sales/ ROI Forecasting
• Email Marketing
• Campaign Optimization
• Strategic Market Planning
• Data Analysis
• Social Media Marketing (SMM)

PROFESSIONAL EXPERIENCE

Greenlam Industries Ltd., Noida | Jan. 2018 – Feb. 2022

Search Engine Optimization Executive 

• Conducted extensive, competitive analyses of sites to develop optimum strategies in partnership with client goals; editing and managing content for client web pages, ensuring content is SEO friendly as well as engaging
• Provided weekly localization and optimization of targeted keyword rankings for auto dealerships around the country.
• Partnered with the email marketing and sponsored search teams to guarantee the unity of purpose, used interpersonal skills to communicate with dealers and internet managers to fine-tune online marketing strategy and client goals.
• Edited HTML, CSS, and other code on content sites with a high degree of technical skill, providing reports for customers using Bing Ads and Google Webmaster Tools to show campaign progress and make suggestions for future campaigns.

Sahni Natarajan & Bahl, Greater Noida | Oct. 2016 – Dec 2017

Search Engine Optimization Trainee  

• Provided data-driven insights to inform our broader search strategy across our portfolio of brands including current tracking and pacing against goal.
• Managed search traffic and KPI reporting, delivering insights and recommendations across teams to drive strategic decisions.
• Provided in-depth traffic and keyword ranking analyses across all brands to identify category seasonality, downtrends of top-performing articles, and Google algorithm updates postmortems.
• Collaborated with strategy, revenue, and business intelligence teams to develop sophisticated reporting models in Looker and Google Data Studio
• Connected data through various third-party tools and sources (APIs, Google Sheets, SEM Rush, etc.) to correlate insights across various KPIs.

ACADEMIC CREDENTIALS 

Education – B.A (Marketing), Chandigarh University 2012

PERSONAL DOSSIER

Languages Known: English, French & Hindi 

~References and other documents available upon request ~